More importantly, if you are advertising with AdWords or Bing, the quality score of your keywords is partially based on the relevancy of the landing page. If your page is not properly optimized, your clicks will cost you more.
We test with a suite of tools, not just Google's, to ensure that your website is being ranked well. And, unlike some SEO Service providers, we are a web development company, so we can correct or redesign your website to meet current standards for speed and mobile compliance.
We are Ethical and Affordable.
Any company that makes promises like "First Page Rank Guaranteed"
is not being honest. First page ranking is dependant upon the search term, where the search is performed, the time of day, and many other factors. We use only Google recommended methods to improve your website's ranking and AdWords Quality Score.
Good SEO practices are extremely important because trying to "game" the system can get your website penalized.
Good keyword research, using Google's Keyword Planner, means the most searched keywords are used to maximize your website's visibility to the people that you want to see it.
Most frequently searched terms are then used at every level from page titles and description tags, to page copy, to ads in PPC campaigns. This top to bottom approach ensures complete relevancy for the search phrases most likely to produce good prospects. Good SEO means good page copy above all. A SEO savvy copy writer is central to best practice SEO. We offer comprehensive research and copy writing/editing as well as SEM ad writing and research.
The SEO Process:
- Website Analysis - Check keywords in your site against search engines. Research the competition to see what common keywords are used in highly ranked sites. Evaluate your site against this information.
- Determine Client Needs - Every client has a different market and needs. We offer customized SEO solutions that will produce results within your budget. Unlike some SEO services, we don't offer "packages"; instead we provide a practical solution that will make a difference to your bottom line.
- Keyword Research - Every good SEO analysis begins with Google's Keyword Planner. Rather than guess what terms are being searched, you can see exactly what people are searching for in your market.
- Content Writing - Good SEO is all about relevancy. This is best accomplished by starting with page titles and descriptions and following trhough with good page copy. SEO is not just about links and copy, but is also about landing page experience. Copy needs to be easy to read and to the point.
- Establish a Google Analytics Account - Good SEO is just the start. Utilizing Google Analytics will show you everything about who visited your site, what they searched for, how long they stayed on your pages, the geographical location your of site visitors, and much more.This information is then used to improve content, copy and relevancy to your customers.
- Link Building - Good link building has many benefits, not the least of which is improved page rank. There are many ways to accomplish this. We employ only Google approved "White Hat" methods to ensure that your site does not get penalized or marked as "spam".
- Tuning and Maintenance - The SEO process needs to be ongoing and evolving to keep your site at its best position.
Additional SEO Services
Services include creating back links in forums, blogs, YouTube comments and other relevant locations, creating Twitter, Facebook, Blogger, YouTube and other social media accounts and generating traffic with links to your website. This more comprehensive approach is based upon what kind of business you have and which channels are most effective for your market.
We offer basic site evaluations for free* and more comprehensive evaluations starting at $99.
*Basic site evaluation includes review of home or landing page and visibility research on Google, Bing and Yahoo search engines.
Because Google now ranks sites based on whether they are mobile freindly AND if they dowload fast enough for mobile devices, good SEO includes testing and reporting on your website's performance for mobile devices. 